Every business owner or company must first know the purpose of marketing. After the marketing objectives are known, then do a marketing strategy so that the business runs smoothly.
If you're a business owner, don't take this marketing goal lightly. Without marketing objectives, all business activities cannot be carried out. And it is necessary to carry out research on all the factors that influence it.
Marketing Goals
The purpose of marketing is a way how a company can win the mind share of customers.
In order for the marketing of products/services to run smoothly, there are several marketing objectives that you must implement, including:
1. Understand the Market and Customers
To do targeted marketing, you must first understand the market and customers. Because these two are the main goals that must be achieved by a business.
Not only that, it is also necessary to understand the competitive map, market trends, needs, tastes and market desires and the purchasing power of the market.
And also understand the advantages and disadvantages of the product that will affect the customer's decision to buy the product/service.
2. Creating Products According to Market Needs
Creating according to market needs is an important point for a company. Of course, this is a continuous result of the goal of understanding the market and customers. So that the product design and development department can create products that suit the market.
3. Build Product Image
The next marketing goal is to build a product image so that it has a good name and is easily recognizable by customers. So that the product will be famous and increase company profits.
Building a product image is very important for marketing purposes which serves as the hallmark of a product. For example, facial care products, must image beauty.
Electronic products need to portray the impressions of the most advanced and durable technology, dairy products must image the health and development of children.
Image can be built by using idol figures to promote (advertisement) products that make customers interested in buying them.
Usually by advertising, both social media advertising and online advertising will have a big impact on product image. In addition, the product can be introduced through several special events that have a topic that is similar or almost similar to the product or service that will be offered.
4. Reach Break Even
The goal of marketing is usually to try to break even between the total cost of production and the total of sales. Not only that, this can expand the scope of marketing, and also increase sales.
5. Sales
The main goal of marketing is to increase the number of sales. In order to increase product sales, the marketing department team designs a marketing strategy.
Usually a company determines their sales target for each period. These targets will then become a reference in achieving sales.
6. Customer Satisfaction
Customer satisfaction is the final target that must be achieved in marketing objectives.
The high level of sales will only be a temporary advantage if the customer is not satisfied. This means that for every sale that occurs, it is expected that there will be feedback that is a plus for the product. Whether it's a testimonial, or a purchase from the same customer
The highest achievement in sales is customer satisfaction with your product. If the customer is satisfied, then the customer will be loyal to use your product.
When a customer is dissatisfied with your product, of course, the customer will switch to another product that is your rival.
If the customer is not satisfied, then you need to do some marketing planning. If this article is useful, please share it with your friends hehehe.
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